AMAYA Global Holdings Corp., through its subsidiaries, engages in planting, preserving, packaging, and marketing navel oranges for distribution and sale in the People's Republic of China. The company has planted 1,077,098 orange trees in orchards with approximately 5,152 acres of land in Ganzhou, Jiangxi Province. It sells its products to wholesale, retail, and institutional customers through distributors under the General Red brand.

The company was formerly known as General Agriculture Corporation and changed its name to AMAYA Global Holdings Corp. in February 2020.