Auto Italia Holdings Limited, an investment holding company, engages in the import, marketing, distribution, and provision of after-sales service of Italian branded cars in Hong Kong and Macau. It operates through three segments: Cars; Financial Investments and Services; and Property Investment. The company offers Maserati cars; and pre-delivery inspection consultancy and warranting services for Ferrari and Maserati cars.

It also provides car repair, property holding, and finance and corporate financial services; and invests in properties and securities. The company was formerly known as Wo Kee Hong (Holdings) Limited and changed its name to Auto Italia Holdings Limited in September 2012. Auto Italia Holdings Limited was incorporated in 1989 and is based in Central, Hong Kong.