Star CM Holdings Limited engages in the production, operation, and licensing of variety programs intellectual properties (IPs) in the People's Republic of China. The company creates, distributes, and licenses variety programs, such as music variety programs, dance variety programs, talent shows, talk shows, outdoor/cultural variety programs, and other variety programs on various media platforms, including TV networks and online video platforms. It also produces and licenses music IPs, such as music recordings and compositions to online music platforms, media companies, and karaoke operators; operates and licenses film and drama series IPs; and licenses the right to host offline entertainment events.