Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. The company's U. S. and Canada segment markets and sells action figures, arts and crafts, and creative play products; electronic toys and related electronic interactive products; fashion and other dolls, infant products, play sets, preschool toys, plush products, and sports action blasters and accessories; and vehicles and toy-related specialty products, as well as traditional board games, and trading card and role-playing games primarily in the United States and Canada.
Its International segment markets and sells toy and game products primarily in the Europe, the Asia Pacific, and Latin and South American regions. The company's Entertainment, Licensing and Digital segment engages in consumer products licensing, digital gaming, Hasbro legacy movie, and television entertainment operations. Its eOne segment acquires, finances, develops, produces, distributes, and sells entertainment content, including film, television, and music, as well as family programming, merchandising and licensing, digital content, and live entertainment.
The company offers its products primarily under the MAGIC: THE GATHERING, MY LITTLE PONY, NERF, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG, and PJ MASKS brands, as well as through premier partner brands. The company sells its products to wholesalers, distributors, chain stores, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.