Midsona AB (publ) develops, produces, and markets organic products, consumer health products, and health foods in Sweden, Norway, Finland, Denmark, Spain, France, and Germany. It offers vegetable proteins, including fresh plant-based products under the Vegetalia brand name; rice, cereal, flakes, dried fruits, nuts, etc. under the Davert brand name; nuts, kernels, dried fruits, and berries under the Earth Control brand; dry fruits, nuts, oils, spices, fruit creams, muesli, rice, and pastas, as well as hair and body care products under the Urtekram brand name; and oils, grains, pastas, bouillons, and various flours under the Kung Markatta brand name. The company also provides grains, flakes, seeds, vegetables, pasta, and rice under the Happy Bio brand name; corn cakes, rice cakes, dietary supplements, and teas under the Friggs brand name; breads, beverages, cold cuts, dinners, accessories, pasta sauces, pesto, oils, sugar, syrups, nuts, seeds, flours, and teas under the Helios brand name; and roasted grains and cereals under the Celnat brand name.
It sells its products through pharmacies, grocery trade, health food retailers, other specialist retailers, and other sales channels, as well as actors in food service market.