Rocky Brands, Inc. engages in the design, manufacture, and marketing of footwear and apparel. Its brand includes Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and Michelin. It operates through the following segments: Wholesale, Retail, and Military.
The Wholesale segment distributes its products through retail stores. The Retail segment includes direct sales of its products to consumers through e-commerce websites, third party marketplaces, and Rocky outlet store. The Military segment focuses on the bidding of footwear contracts with the U.