Steinhoff International Holdings N. V. engages in retailing activities in Africa, Australasia, rest of Europe, the United Kingdom, and the United States. The company retails general merchandise, apparel, and fast-moving consumer goods; furniture and decoration products, homeware appliances, and electronic goods; building materials; FinTech products; and mattresses, bedding accessories, and other related products.

It also manufactures, trades in, and retails household goods.