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Card Factory plc operates as a specialist retailer of cards, gifts, and celebration essentials in the United Kingdom and internationally. The company operates through five segments: Cardfactory Stores, Cardfactory Online, Getting Personal, Partnerships, and Printcraft. It provides greeting cards, celebration essentials, and gifts through cardfactory stores retail and cardfactory online retails, and network of third-party retail partners; and personalised cards and gifts through online retailer, as well as manufactures and sells greeting cards and personalised gifts through printcraft stores and online businesses.