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BabyTree Group, an investment holding company, engages in the advertising, e-commerce, and content monetization businesses in the People's Republic of China. It operates babytree.com, an online portal for expecting and young parents to communicate with each other, and find pregnancy and parenting advice, as well as operates Babytree Parenting mobile app. The company also operates Meitun Mama, a maternity and children product focused e-commerce platform.